The realm of search engine optimization (SEO) has dramatically changed over the last few years. While Google is still widely renowned as the premier search engine, their algorithm to rank the millions of pages to recommend to their search users has undergone several revisions. These revisions, in turn, have changed the way companies prepare their sites for their target audience. The focus has shifted from keyword stuffing to user intent, and ecommerce SEO services also have to adapt if they want to capture their niche community.
Contrary to what other people might say, SEO is still very much alive and well in 2022. However, with customer review management taking the spotlight, it’s become more apparent that there’s a shift in SEO priorities. Companies, therefore, need to consider this to ensure that they will continue to succeed in the coming years.
Here are the unmistakable SEO trends that companies need to prepare for in 2022.
With studies stating that more and more users rely on voice searches to find what they want in the digital space, your company needs to adapt to the changing landscape. With more people discovering the ease of using voice-activated software, it’ll become a trend that will catch on sooner or later.
The onus is on businesses to create conversational content. They will have to make sure that voice search would recognize their content easily. Marketers must find a way to integrate such an improvement to help them understand their clients on a more personal level.
Video SEO strategy
With Google incorporating the creation of key moments in your uploaded videos, the trend of using video search is set to become a game-changer. With this, companies can highlight their video content for their target audience, and they can either use a clip or seek markup for video structured data. Marketers also have to prepare for this because it would also mean an edge for their sites to provide customers with more relevant and personalized content.
Core web vitals are here to stay
Google has included the Core Web Vitals in its algorithm, and your company must realize that these three components are among the most critical in the ranking process. In addition, your website has to prepare to increase the user page experience to rank well in SEO.
Your page must ensure that it ranks high on the Largest Contentful Paint (LCP), first input delay, and cumulative layout shift. The LCP measures page loading speed and Google expects your page to load faster than 2.5 seconds. The first input delay measures interactivity while the cumulative layout shift tackles overall visual stability.
An ecommerce company must work hard to achieve the required core web vitals if they wish to rank high in the SERP.
Passage indexing is a thing
Content marketers know how difficult it is to rank their whole page using traditional SEO techniques. So, Google came up with a solution wherein they can rank passages of their page based on the relevance of the content to a specific user-made query. Headings and titles, as well as meta-descriptions, may play a significant part in passage indexing., so it pays to be prepared.
With Google improving its algorithm from Bidirectional Encoder Representations from Transformers (BERT), and they’re now advancing to Multitask United Model (MUM), companies must consider that artificial intelligence will play a vital role in SEO. MUM can understand and interpret the user’s feelings, intent, abstractions, and context, which in itself is a pretty complex thing to do. Therefore, businesses must improve their EAT (Expertise, Authoritativeness and Trustworthiness) parameters to rank much better than before.
These SEO trends will help companies become more relatable to their target audience. Some will try to work with an SEO Company to maximize their potential. However, we also have to adapt to the changing trends to keep up with the times and achieve our business goals.